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As the stylists around our lives
with functional forms of beauty.

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So they surround themselves in an
atmosphere of a static challenge

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for the studio of design is an
inspiration in itself where men

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and women representing a variety
of talents join their efforts

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and materialize their dream to give us a
better understanding of the basic elements

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which go to make up the American look.

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Let us look at an example of how
styles and designs are created

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and developed working in
an artistic atmosphere men

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and women of taste

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and imagination come together to take on
the task of creating a design which will

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express the American love to every stylist

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engineer craftsman and clay model

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or as well as the specialists
on colors fabrics

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and metals the creation of a new
design is a complex process

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and a tremendous challenge worthy
of their most exhaustive effort

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and because the newest designs must be
kept confidential until just the right

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moment the stylus working in rooms

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that are constantly locked

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and here the dream begins as the basic
concepts of the design problem are defined

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and outlined in the broadest
terms the objectives are stated

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and clarified appraised and evaluated

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and thus a design team and
imaginative but practical goal.

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Is established and agreed upon.

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Now there is only the stylists creativity
his courage to dream his knowledge

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and his experience to bring forth
a beginning a starting point

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a place of departure

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and from such a dream work of individual
style is there emerge Finally a number of

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concepts which although varying greatly in
specific treatment still conform to the

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established limits of the
overall design theme.

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Now the choice narrows down to one

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or two concepts which combine the best
styling features from all the other efforts

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with the basic concept established

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that is I must now undergo an
intensive period of improvement

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refine

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and revisions emerging at
last as the culmination

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of ideas developed in many
minds to many months.

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The stylist convert the smaller
sketches into full sized renderings

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and line drawings which once again develop

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and refine the design phase new.

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Dimensions now are added to line to translate
the stylus concept from drawing to

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full bodied form

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to model the detailing for the finished
design a pliable material is needed

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in the form is sculptured into a faithful
bodily expression of the full sized line

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drawing

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contours are established

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and held true to the exactions of templates
which accurately presents for the

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dimensions for conforming
surfaces at the same time the

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individual art forms of decoration are
sculpture in clay for a continuing

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development of the three
dimensional please

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know that dreams are
presented for approval.

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Now for

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the.

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Only a short step behind the exterior
concept is the design theme of the Interior

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and its concept of compliment in color

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textures must harmonize with colors

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and fabrics must be durable as well as
artistically compatible with the overall

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interior theme

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each design concept exterior as well as
interior is now translated from clay

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to plaster.

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From plaster to fiberglass thus the

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ideas the concepts

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and the dreams of a stylist come to life
in the form of full scale components

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modeled in fiberglass to give
us a blend of functional

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beauty.

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Now comes the final transformation
into metal glass fibers

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and fabrics modern technology has
supplied the American stylist with new

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materials of intriguing light

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and great strength to distinguish
even marks of a new American look.

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Or in art forms in colors and in
the expressive changes of surface.

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Which bring out the new textures

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and the interplay of material
designs in straight delicate lines.

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Designs in graceful curves
designs of strength without both

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beauty of function as
well as beauty of form

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indoors or outdoors wherever we go

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or wherever we stay now

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and in the future we can all
depend on the stylish to beautify

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everything we need from the eye appeal

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and swift effectiveness of the smallest
utensils in the kitchen of the future

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to the serene grandeur of our glistening
structures the hand of the stylish

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is ever designing changes to
improve our life of the future

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the

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the the

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tanks. To the American style.

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Thanks to the men and women who design.